December saw the latest Bluetooth
Developers Conference held at the Moscone Centre, San Francisco. The Wireless Directory
members who attended the event have kindly provided us with
their views in answer to the questions we asked them recently.
Did you attend the Bluetooth
Pavilion at the Consumer Electronics Show in LA January 8-11th ?
If so, please mail your views on the most significant products and demos at that
event if we receive a good response we may compile another similar report
for our members.
Most Significant Developments or New Products?
Overall the most significant development at the conference
was the general feeling of a significantly increasing number of product
developments that are actually finishing
and ready for shipping. It was felt that 2002 would see a significant
increase in interoperable Bluetooth products
reaching the consumer, with a mass market beginning to become an increasing reality.
Other significant developments included the level of Bluetooth integration in
the automotive environment, particularly the Visteon BMW solution, which showed
were New Products received ?
Nokia showed its new European model Nokia 6310 Bluetooth-enabled
phone and new Bluetooth headset and car kit accessories. The audio accessories
were quite well received, as they are proof of the general market applications
that Bluetooth enables.
TTPCom showed a number of new solutions including: Bluetooth integrated with
GSM/GPRS, MIPS based SoC DDK and a complete headset inside the Alcatel Bluetooth
baseband device, these products all received significant interest.
There were also a few nice innovations using Bluetooth at the conference, one of
these was the Toshiba SD card making handhelds Bluetooth enabled.
Effective Demos ?
The general consensus was the demos showing the hardware and
software working together in a finished product were the best.
If there was one area that was felt to the best this was the companies
in relation with cars and games and particularly Visteon's demo.
As expected there were many good demos, that it is hard to
pick one - however, seeing products made by different companies doing different
demos was very effective in showing Bluetooth's interoperability.
and Worse things about the Conference ?
The best things about the conference
- The wealth of new, ready to ship products
- Chance to meet up with partners
- The quality of some of the talks
- The quality of the organisation of the conference
The worst things about the conference included:
- Limited hours of the exhibition
- The extra cost to attend talks
- Concern that some company-sponsored talks were something of a sales show
- The lack of attendees (likely to be due to recent events
- September 11th Hijacking)
- SIG Profile Meetings - they needed more structure and
The "Low Power Design for Bluetooth Wireless Technology" and
"Security-Is it as good as it can be". The low power talk was clear,
organized and gave engineering-relevant information. The security talk was
upfront and dealt with issues that every one was concerned about. Another talk
that we received positive feedback on was SiliconWave's power consumption talk
which looked at the coexistence between .11b & Bluetooth.
Interoperability Progress or Demos ?
A high degree of interoperability was seen at the conference
there are still a number of serious issues to address. It seemed that 50% of
the time there were no problems (better than previous conferences).
It was felt that the best approach to dealing with interoperability problems was
to make sure that products with current Bluetooth products as seen by Bandspeed.
Other thoughts and concerns ?
There were also a number of other concerns raised by
The Wireless Directory members as a result of the Developers Conference.
The first was a general negative feeling towards Bluetooth SIG in a number of
areas. Firstly, for the industry's lack of evangelism towards the consumer about
Bluetooth. Secondly, the need for a more aggressive stance against competing
technologies. Thirdly, the amount of hype and lack of realistic realistic
articles/PR generated by Bluetooth SIG, which if realistic would actually help
Bluetooth to head off doom and gloom stories and to show the efforts being made
to address the main issues of the technology.
Another concern was the attitude of Microsoft towards the rest of the industry
and their rather self-serving support of Bluetooth. They've decided what is best
for the customer at the expense of supporting things like the Serial Port
Profile which enables legacy applications.
Overall the main issues raised for Bluetooth to address as a result of the
conference over the next year is the need for:
- Evangelism of the technology to the consumer
- Cost issues
- Security in certain areas
The Wireless Directory
would like to thank the following companies who attended the conference and
Centurion, Cetecom, Code Blue Communications, Nokia, Rappore Technologies,
Transilica and TTPcom.
The Wireless Directory
would also like to thank our website corporate sponsors:
Code Blue Communications, Inventel, Philips, RTX Telecom,
serving the global Bluetooth industry.
The Wireless Directory is a free online community for
marketing, engineering and other Bluetooth professionals in the
telecommunications, consumer electronics and other application industry
businesses. It provides free industry news, much provided by our own members,
and a forum for community members to interact and obtain specific information.
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